Designers thought it would
be a trivial task. But it wasn't. Many tried and all failed.
Efforts failed so many times that now everyone knows that
it can not be done - a solid state guitar or instrument
amplifier with good tone. The venerable, veritable oxymoron
is now no longer. I have captured art’s secrets. The
super-new, highly patented eXaggerated Grid-Plate Action
give Pritchard amplifiers great tone - warm, fat, multi-dimensional,
full-bodied, resilient, and alive - plus the versatility
that players want and need.
Many artists checked out
the Pritchard guitar and instrument amps at the recent Chicago
and Atlanta Guitar Shows and heard the tonal versatility
that moved effortlessly from warm, fat, sensuous clean tones
to cutting, resilient distortion. This amp, unlike today’s
amps, graciously moves through the no-amp land between clean
and dirty. It truly adds a huge dimension to playing. The
amp produces larger harmonic structures in response to harder
playing. The whole effect is quite addictive - it makes
you want to play.
Why did so many fail? The
answer lies in the dominate philosophy at the birth of electronics.
Behaviorism only considered the measurable, not mental phenomenon,
and most certainly not what makes musicians tick. Although
this philosophically was superceded long ago, Behaviorism
still makes audio cold, thin, stiff, and dead and still,
and even today, it separates engineers from musicians. This
separation and extensive product research made me the world’s
most prolific inventor in this niche and made Pritchard
amplifiers intriguing, inspiring, and rewarding.
