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June 3, 2003

Designers thought it would be a trivial task. But it wasn't. Many tried and all failed. Efforts failed so many times that now everyone knows that it can not be done - a solid state guitar or instrument amplifier with good tone. The venerable, veritable oxymoron is now no longer. I have captured art’s secrets. The super-new, highly patented eXaggerated Grid-Plate Action give Pritchard amplifiers great tone - warm, fat, multi-dimensional, full-bodied, resilient, and alive - plus the versatility that players want and need.

Many artists checked out the Pritchard guitar and instrument amps at the recent Chicago and Atlanta Guitar Shows and heard the tonal versatility that moved effortlessly from warm, fat, sensuous clean tones to cutting, resilient distortion. This amp, unlike today’s amps, graciously moves through the no-amp land between clean and dirty. It truly adds a huge dimension to playing. The amp produces larger harmonic structures in response to harder playing. The whole effect is quite addictive - it makes you want to play.

Why did so many fail? The answer lies in the dominate philosophy at the birth of electronics. Behaviorism only considered the measurable, not mental phenomenon, and most certainly not what makes musicians tick. Although this philosophically was superceded long ago, Behaviorism still makes audio cold, thin, stiff, and dead and still, and even today, it separates engineers from musicians. This separation and extensive product research made me the world’s most prolific inventor in this niche and made Pritchard amplifiers intriguing, inspiring, and rewarding.

Eric K. Pritchard

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